We tend to forget that the skin on our bottom is, in fact, still skin. 

While multi-step routines are customary for our faces, lips, and limbs, the skin we cannot see (our bottom skin) is often left lacking the care it deserves, despite it being some of the most delicate on our bodies. 

Society’s call for better care down there has been shrouded by stigma, leaving us silently hoping for more soothing bottom care, something that can restore us to optimal comfort, and allow us to just get on with daily life without thinking about sensitive, irritated, or reactive skin.

That’s why we created Wype Soothe.

You Asked. We Listened.

Nearly half of you (47.9%) told us you had been diagnosed or treated for a bottom health condition*. But it’s not just a number, it’s thousands of people living with daily discomfort in a place that many feel hesitant to speak about, and that can truly impact our quality of life.

You deserve to feel great about your bottom, and to feel cared for - without shame. That’s why we’ve taken this seriously, embarrassment won’t stand in the way of us creating the products that support people where, and when, they need them most.

Every bottom is different with different needs, and sometimes your bottom’s needs look different on a day-to-day basis. All in all, you said you needed this, so we made it!

The Best of Science and Nature, in One Gel

Creating the extra soothing formula wasn't about reinventing the wheel. It was about asking: what does truly sensitive, reactive skin actually need?

The answer, it turns out, is the purest combination of what science has proven and what nature has quietly known for centuries.

We landed on three hero ingredients:

Bisabolol: You might know it from your favourite face serum, and there's a very good reason it keeps showing up in sensitive skincare. Bisabolol is clinically proven to soothe irritated skin. It's derived from chamomile and is incredible gentle on the delicate anal skin, perfect for those who face daily discomfort and sensitivity down there.

“Self-Heal” Extract: Yes, that's its actual name, and yes, it absolutely delivers on the brief. Prunella vulgaris (to use its Christian name) has been used in herbal traditions for centuries to support skin recovery. It's rich in antioxidants and has natural calming properties, a little botanical powerhouse that felt right at home in this formula.

Witch Hazel: Another one that's been earning its stripes in skincare for generations. Witch Hazel is a natural astringent with known soothing and anti-inflammatory properties. It helps calm the skin, reduce irritation, and keep things feeling balanced and comfortable. A genuine classic, for good reason.

Together, these three ingredients make the extra soothing formula feel like proper skin care, because that's exactly what it is. Just... for your bottom.

Same Clean. More Calm.

You might be thinking: if it's extra gentle, does it still actually work?

Absolutely, we’d never compromise the clean feeling of Wype

The cleansing power of the extra soothing formula is no different than that of our Original Wype formula. You still get that fresh, clean feeling after every visit to the loo, because that's the whole point. We've simply layered in enhanced soothing and calming properties on top of the clean you already trust.

Think of it like this: you can use it just as you would use the original formula, it just has extra care dialled up for the moments when your skin needs it most.

Made for Sensitive Bottoms. Loved by Everyone.

The extra soothing formula is ideal if you have sensitive, irritated or reactive anal skin whether that's related to a condition like IBS, haemorrhoids, skin sensitivity, or simply the natural ups and downs of life (we all have rough weeks, and sometimes our skin does too).

But here's the thing: you don't have to have a condition to love it. Soothing, nourishing, skin-kind ingredients are a good idea for everyone. So whether you're switching from the original or coming to Wype fresh, consider this an open invitation.

Your bottom deserves care. This is more of it.

It's Always Been About You(r bum)

Everything we do at Wype comes back to the same thing: you, your comfort, and the quiet confidence that comes from knowing you're properly clean and cared for, from head to toe (and that bit in between).

This extra soothing formula exists because you told us what you needed. And we think that's a pretty brilliant way to build things.

So from our bottoms to yours thank you. For sharing, for trusting us, and for being part of a community that's not afraid to talk about the stuff everyone experiences but nobody usually mentions.

We hope your bottom loves Wype Soothe as much as we do. 🍑💙

— The Wype Team

*Wype, State of The Bottom Survey, Dr James Kinross, 2024