Why Bottom care?
For too long, bottom care has been relegated to the ‘dark side’, pushed out of healthy conversations about self-care and wellbeing. At Wype, we are committed to shedding light on what goes on behind the scenes, so you can be in the know.
The skin surrounding
the anus is uniquely
sensitive and delicate
The area can experience discomfort due to:
Irritation, injury and itching
- Friction from cleansing with dry paper
- The use of strong soaps & chemicals
- Intimate activities
As well as...
Ages & Stages
- Pregnancy & menopause
- Ageing
Common health conditions
- Haemorrhoids
- Digestive issues (constipation, diarrhoea, etc.)
- IBD (Crohn’s & Ulcerative Colitis)
- Chemotherapy
Our solution?
A gentle yet effective cleansing gel that reduces irritation when wiping, whilst moisturising dry skin to prevent further soreness or cracking.
- Relieves inflammation
- Strengthens skin barrier & protects natural flora
- Moisturises dry, cracked or itchy skin
- Nurtures micro tears & bleeding
- Cools burning & pain
75%
will experience bottom health issues at some point in life.
1 in 3
will encounter anal bleeding and discomfort
97.5%
of people said that Wype improved their bottom health
Trusted by bums everywhere
Meet the Wype experts
Dr James Kinross
Consultant Colorectal Surgeon
Senior Lecturer at Imperial College London and Chief Medical Officer at Wype
Dr James Kinross is a Consultant Colorectal Surgeon at OneWelbeck Digestive Health & Senior Lecturer at Imperial College London. Specialising in minimally invasive surgery for colorectal cancer and inflammatory bowel disease. James joined Wype as Chief Medical Officer in 2023, where he advises on product formulations and leads innovation in new product development.
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Lucy Allen
Consultant Pelvic Floor Specialist &
Physiotherapist
Lucy Allen is a highly experienced pelvic health physiotherapist based in London, with a focus on digestive health issues. Lucy spearheads Wype's holistic care initiatives, offering expert guidance on pelvic and bottom health conditions. Her extensive and active experience is instrumental in our mission to provide reliable information to the Wype community, raise awareness, and address critical digestive and bottom health challenges.
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