Why bottom care?

For too long, bottom care has been relegated to the ‘dark side’, pushed out of healthy conversations about self-care and wellbeing. At Wype, we are committed to shedding light on what goes on behind the scenes, so you can be in the know.

BOTTOM CARE DONE PROPERLY

Medically Backed

We work with active medical professionals to provide useful insights into bottom health routines.

Dermatologically approved

Designed and tested to clean and protect the sensitive skin down there. No ifs, only healthy butts!

Naturally clean

A natural and COSMOS Organic certified formula, great ingredients that are great for taking care down there.

The skin surrounding
the anus is uniquely
sensitive and delicate

The area can experience discomfort due to:

Irritation, injury and itching

Friction from cleansing with dry paper
The use of strong soaps & chemicals
Intimate activities

As well as...

Ages & Stages

Pregnancy & menopause
Ageing

Common health conditions

Haemorrhoids
Digestive issues (constipation, diarrhoea, etc.)
IBD (Crohn’s & Ulcerative Colitis)
Chemotherapy

Our solution?

A gentle yet effective cleansing gel that reduces irritation when wiping, whilst moisturising dry skin to prevent further soreness or cracking.

Relieves inflammation
Strengthens skin barrier & protects natural flora
Moisturises dry, cracked or itchy skin
Nurtures micro tears & bleeding
Cools burning & pain

75% will experience bottom health issues in their life

97.5%

of people said that Wype improved their bottom health

Trusted by bums everywhere

Meet the Wype experts

Dr James Kinross

Consultant Colorectal Surgeon
Senior Lecturer at Imperial College London and Chief Medical Officer at Wype

Dr James Kinross is a Consultant Colorectal Surgeon at OneWelbeck Digestive Health & Senior Lecturer at Imperial College London. Specialising in minimally invasive surgery for colorectal cancer and inflammatory bowel disease. James joined Wype as Chief Medical Officer in 2023, where he advises on product formulations and leads innovation in new product development.

Lucy Allen

Consultant Pelvic Floor Specialist &
Physiotherapist

Lucy Allen is a highly experienced pelvic health physiotherapist based in London, with a focus on digestive health issues. Lucy spearheads Wype's holistic care initiatives, offering expert guidance on pelvic and bottom health conditions. Her extensive and active experience is instrumental in our mission to provide reliable information to the Wype community, raise awareness, and address critical digestive and bottom health challenges.