A Talking Bottom on National TV (Yes, Really)
A Talking Bottom on National TV (Yes, Really)
A note from our founder:
If you’ve found your way to this corner of the internet, first of all: thank you. In the age of TikTok reels and scrolling thumbs, the fact that you’re here reading long-form anything already makes you a legend!
Now, onto bottoms. Because that’s what we do at Wype: we care for them, talk about them, and build products to make them feel better. And this week, something happened that felt big enough to share: our very first TV advert went LIVE!
How We Got Here
Running a TV campaign was one of those things we’d filed under “one day, maybe.” We’re a small brand with a big mission, not exactly hiding a spare TV budget under the sofa.
Then, earlier this year, we entered a competition almost on a whim. Fast-forward a few months and suddenly we were pitching our story to a panel of judges. I was so nervous I realised halfway through that my fly was wide open. True story. Somehow, we still won! (Dream big, kids: apparently open flies don’t kill good ideas.)
Winning meant one thing: a fully funded, national TV spot. And with it, the challenge of explaining Wype to millions of people who’d never heard of us, in just 30 seconds.
Giving Bottoms a Voice
So, what do you do with half a minute and a whole lot of creative pressure?
You let a bum do the talking. Literally.
Our ad features a woman in a workplace bathroom, having a perfectly normal, polite chat with her own bottom. No gimmicks, no cheap gags, just a simple reminder that this part of our body deserves the same everyday care as anywhere else.
Because that’s what bottom care is about: normalising it. Caring for your skin, all your skin, all the way to the bottom, should feel ordinary, acceptable, and maybe even a little bit funny.
Why It Matters
For us, this isn’t just about appearing on TV. It’s about bottoms getting their turn in the spotlight.
Since 2020, we’ve been working to prove that caring for anal and perianal skin isn’t niche, taboo, or “too much information.” It’s basic wellness. It’s comfort. It’s confidence.
This campaign takes that message mainstream. Millions of people across the UK are seeing our bottle, and hearing from the body part itself why it deserves better care.
From Our (Bottoms) to Yours
Making this ad has been a dream for us, and we’re ridiculously proud of how it turned out. We hope you like it, or even love it, or hate it! Just don’t find it boring. That would hurt more than anything.
Thanks for being part of this journey. Here’s to giving bottoms the airtime they deserve.
Giorgia (and the Wype team) 🍑💙
Incredible product 👏
Thank you so very much for Wype!
As an IBS sufferer, it’s amazing the difference this has made to a very sore me – so much more kinder to me, & the Earth, to be able to leave all those packets of Bathroom Wipes in the shop, & stick with Toilet Paper, & your amazing Gel – I’ve only been using it for around a week, & it’s already made a huge difference to me, in comfort alone!
Very Well Done!
Brilliant advert – to the point, as effective as the product, incredibly discreet but gets the message across. 30 seconds was all was needed to advertise such a marvelous concept. Well done WYPE!
Simple and effective, just like wype , don’t leave home without it
Been using this ever since I saw it on Dragons’ Den. It’s a great product. The grandchildren like using it too!
Great ad, you can’t beat a bit of humour. Love the products both wipe and V they make such a difference to everyday comfort and the great clean feel. Thank you.
Absolutely love the advert. I’ve only recently started using Wype and it’s the most amazing product.
WYPE: How a side hustle became a BACKside hustle! ;-)
I have been using this product for about 3 months now and I can’t believe how comfortable I now feel, no more dryness or itchiness it is so soothing for all areas.
Good luck,
So pleased for your company, good luck well deserved,
Very amusing!
Made me smile. Already a big fan of Wype.
YES! Giorgia & Wype team
You’ve completely nailed that 30 seconds … bum’s-eye (hope you approve).
HUGE congrats & all the best
I have been using wype for about 6 months it’s a great product . And works so well with kindness too your Derryair !!!
Great advert, love it and love your products too.
I love this stuff don’t know how I ever managed without it!
Well done guys this is great news! It’s a really good idea to get your brand in TV, although I don’t watch much myself there are hundreds of thousands that do, and to bring this into focus is a must! It did make me giggle a little as I can’t imagine talking to my bottom or even telling it it’s welcome! I wish you’d been around 30 years ago when my IBS started, it would have helped no end (pardon the pun). I will never go back to dry loo roll now as Wype, and your team, are my saviours, I love everything about it and I even bought one for my fiancé as I keep raving about it and I wanted him to experience it for himself. I absolutely love Wype and I tell anyone who’ll listen about it and how good it is. Thank you for coming up with an innovative solution to good bottom health. Me, and my bottom, thank you from the bottom of my heart to the heart of my bottom! You are my heroes
Love it 😊
The ad is perfect 😊
Wype is brilliant 😊
Thank you – from the bottom of my … bottom 😊
Love you guys and firm believer in what you’re doing. I recognise the challenge of a 30 second slot – it’s just a shame that there’s no time to say how much better for the environment it is.
Perhaps the loo also thanking the lady for not ‘choking’ it in the next one?
Love this product it’s moist and leaves you clean and fresh and comfortable I won’t leave home with out it , thank you
Brilliant advert, superb product and so, so easy to use as well as being kind to the environment.
Just brilliant-congratulations on a valid message, well delivered. You hit the spot!
Great ad!! Hits the right note for humor! Good luck guys 😘
Nice idea but I found the ‘bum’ voice over voice difficult to hear, especially the first line of the dialogue it sounded muffled but good luck, hope it increases your sales!