A note from our founder:

If you’ve found your way to this corner of the internet, first of all: thank you. In the age of TikTok reels and scrolling thumbs, the fact that you’re here reading long-form anything already makes you a legend!

Now, onto bottoms. Because that’s what we do at Wype: we care for them, talk about them, and build products to make them feel better. And this week, something happened that felt big enough to share: our very first TV advert went LIVE!

How We Got Here

Running a TV campaign was one of those things we’d filed under “one day, maybe.” We’re a small brand with a big mission, not exactly hiding a spare TV budget under the sofa.

Then, earlier this year, we entered a competition almost on a whim. Fast-forward a few months and suddenly we were pitching our story to a panel of judges. I was so nervous I realised halfway through that my fly was wide open. True story. Somehow, we still won! (Dream big, kids: apparently open flies don’t kill good ideas.)

Winning meant one thing: a fully funded, national TV spot. And with it, the challenge of explaining Wype to millions of people who’d never heard of us, in just 30 seconds.

Giving Bottoms a Voice

So, what do you do with half a minute and a whole lot of creative pressure?

You let a bum do the talking. Literally.

Our ad features a woman in a workplace bathroom, having a perfectly normal, polite chat with her own bottom. No gimmicks, no cheap gags, just a simple reminder that this part of our body deserves the same everyday care as anywhere else.

Because that’s what bottom care is about: normalising it. Caring for your skin, all your skin, all the way to the bottom, should feel ordinary, acceptable, and maybe even a little bit funny.

Why It Matters

For us, this isn’t just about appearing on TV. It’s about bottoms getting their turn in the spotlight.

Since 2020, we’ve been working to prove that caring for anal and perianal skin isn’t niche, taboo, or “too much information.” It’s basic wellness. It’s comfort. It’s confidence.

This campaign takes that message mainstream. Millions of people across the UK are seeing our bottle, and hearing from the body part itself why it deserves better care.

From Our (Bottoms) to Yours

Making this ad has been a dream for us, and we’re ridiculously proud of how it turned out. We hope you like it, or even love it, or hate it! Just don’t find it boring. That would hurt more than anything.

Thanks for being part of this journey. Here’s to giving bottoms the airtime they deserve.

Giorgia (and the Wype team) 🍑💙

Befriend Your Behind:

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