Private Investment page - Wype Community

Hello Wypers!

There wouldn't be a Wype without our community, and we are regularly blown away by the constant messages of support and encouragement. So we thought... why not find a way to include our community in this raise!

Off the back of a strong 2022 where we achieved almost £1M in sales and 3x YoY growth, we are fundraising our seed round to help us continue our growth and help keep even more wet wipes out of sewers and waterways, as well as continuing the fight to reduce harmful taboos around bowel health.

We've come up with a super simple way for you to be able to join us on this journey, via a single nominee structure and a small cheque size as part of a larger investment round. We're on a roll, so don't flush this opportunity!

Executive Summary


2022 Gross Sales


YoY Growth


12-month Repurchase




LTV/CAC (A customer's lifetime value is 5.9x their cost of acquisition))

Wype Community
Investment terms

Pre-money Valuation: £4M

Minimum ticket size: £500

Size of total raise: £500k (EIS assured)

Investment mechanism: Odin Nominee

Register to Invest

Data room

Important information about this investment:

We are offering you the opportunity to invest in us by purchasing Wype shares.

This allows you to join us in growing Wype, and (hopefully!) get a return on your investment. All the shares that we will issue in this raise will be pooled together under a single 'nominee' which keeps things nice and simple for both of us!

As this is an investment in an early-stage company, the FCA qualifies this as a high-risk investment. This means that:

  • You could lose all the money you invest
  • You won't get your money back quickly - typically this will only be possible when we sell the company or take it public
  • The value of your investment can be reduced
  • You are unlikely to be protected if something goes wrong

If you choose to invest in Wype, your investment will be made through the Odin platform (who will also act as the nominee), and prior to making the investment, you will be asked a few questions that will ensure that you qualify as an appropriate type of investor. Remember, this is a risky investment - this means there's a chance you will lose all the money you invest, but also make back your investment several times over if we achieve our business plan!

Why wype*

The problem:

  • 185M people globally are using wet wipes as toilet paper and these numbers are rising. Flushed wet wipes cause hundreds of thousands of blockages and pollute rivers and coastlines.

The need:

  • Consumers are increasingly concerned about the impact of wet wipes on sewers, waterways and the environment - but an unmet need for better intimate hygiene remains.

What is Wype:

  • Wype is a natural gel that can be applied to regular toilet tissue to instantly turn it into an effective wet wipe alternative that doesn’t clog pipes or pollute oceans.


  • £960k in 2022, 3x YoY - 80k customers - 3000+ 5-star reviews.


  • Wype's natural and organic formula is packaged in infinitely recyclable aluminium refills. Our product has already stopped 30M wet wipes from being used!

What's next?:

  • In 2023 we will achieve profitability, all while growing our online presence, entering retail and expanding our range. In 2024 we will tackle the international market, starting with the US!

A community of 80K Wypers

Don't take it from us!

Take it from our 'Excellent'
Trustpilot rating score of 4.7 with
over 3k 5 star reviews!

Hygiene 84%

Users simply don't feel clean when using dry toilet paper alone.

  • Eco-friendly

  • Effective cleansing

  • Long-lasting

  • Portable & discreet

Health 16%

Haemorrhoids, IBS, IBD, radiation therapy and more make dry paper too rough.

  • Suitable for sensitive skin

  • Soothing ingredients moisturise and provide cooling relief

  • Allows tissue to glide gently onto the skin

All committed to making better choices for the environment.


Total Addressable Market

(if everyone that uses toilet paper used Wype)

760M toilet paper users
£24.1B per year


Serviceable Available Market

(if everyone that uses flushable wipes used Wype)

185M toilet wipe users
£5.9B per year


Serviceable Obtainable Market

(if Wype converts 10% existing flushable wipe users)

19M Wype users
£590M per year

Use of proceeds

Retail Entry

Retail & Partnerships Manager hire
Retail Packaging Development


Product development
Single Use sachet and refillable pouch development
Medicated formula R&D


Brand & Community, E-Commerce Hires
New Customer Acquisition

Why us?

Giorgia Granata

Co-Founder & CEO

Eli Khrapko

Co-Founder & COO

Need more info?

If you have any questions that we might not have covered, feel free to get in touch with one of us at:

Dr James Kinross PhD

Chief Medical Officer

Colorectal Surgeon,
Senior Lecturer Imperial College
Microbiome and colorectal health expert

Michael Yates

Pro-bono Strategic Advisor

MD & SVP, Proctor & Gamble

Pamela Wardle

Strategic Advisor

VP International, Pourri
Director, International Business,
Church & Dwight

Need more info?

If you have any questions that we might not have covered, feel free to get in touch with one of us at: