Private Investment page - Wype Community

Hello Wypers!

There wouldn't be a Wype without our community, and we are regularly blown away by the constant messages of support and encouragement. So we thought... why not find a way to include our community in this raise!

Off the back of a strong 2022 where we achieved almost £1M in sales and 3x YoY growth, we are fundraising our seed round to help us continue our growth and help keep even more wet wipes out of sewers and waterways, as well as continuing the fight to reduce harmful taboos around bowel health.

We've come up with a super simple way for you to be able to join us on this journey, via a single nominee structure and a small cheque size as part of a larger investment round. We're on a roll, so don't flush this opportunity!

Executive Summary

£960k

2022 Gross Sales

3x

YoY Growth

48.4%

12-month Repurchase

80k+

Customers

5.9x

LTV/CAC (A customer's lifetime value is 5.9x their cost of acquisition))

Wype Community
Investment terms

Pre-money Valuation: £4M

Minimum ticket size: £500

Size of total raise: £500k (EIS assured)

Investment mechanism: Odin Nominee

Data room

Important information about this investment:

We are offering you the opportunity to invest in us by purchasing Wype shares.

This allows you to join us in growing Wype, and (hopefully!) get a return on your investment. All the shares that we will issue in this raise will be pooled together under a single 'nominee' which keeps things nice and simple for both of us!

As this is an investment in an early-stage company, the FCA qualifies this as a high-risk investment. This means that:

You could lose all the money you invest
You won't get your money back quickly - typically this will only be possible when we sell the company or take it public
The value of your investment can be reduced
You are unlikely to be protected if something goes wrong

If you choose to invest in Wype, your investment will be made through the Odin platform (who will also act as the nominee), and prior to making the investment, you will be asked a few questions that will ensure that you qualify as an appropriate type of investor. Remember, this is a risky investment - this means there's a chance you will lose all the money you invest, but also make back your investment several times over if we achieve our business plan!

Why wype*

The problem:

185M people globally are using wet wipes as toilet paper and these numbers are rising. Flushed wet wipes cause hundreds of thousands of blockages and pollute rivers and coastlines.

The need:

Consumers are increasingly concerned about the impact of wet wipes on sewers, waterways and the environment - but an unmet need for better intimate hygiene remains.

What is Wype:

Wype is a natural gel that can be applied to regular toilet tissue to instantly turn it into an effective wet wipe alternative that doesn’t clog pipes or pollute oceans.

Traction:

£960k in 2022, 3x YoY - 80k customers - 3000+ 5-star reviews.

Sustainability:

Wype's natural and organic formula is packaged in infinitely recyclable aluminium refills. Our product has already stopped 30M wet wipes from being used!

What's next?:

In 2023 we will achieve profitability, all while growing our online presence, entering retail and expanding our range. In 2024 we will tackle the international market, starting with the US!