Why wype*

The problem:

• 185M people globally are using wet wipes as toilet paper and these numbers are rising as people start taking better care of their colorectal health.

• The stigma around bowel health is leaving millions of individuals living with uncomfortable colorectal conditions alone, in shame, and in some cases delaying diagnosis – a prime example of this is bowel cancer, the 2nd leading cause of cancer death globally despite having a 90% survival rate when caught early.

The need:

• Consumers are increasingly concerned about the impact of wet wipes on sewers, waterways and the environment - but an unmet need for better intimate hygiene remains.

What is Wype:

• Wype is a natural gel that can be applied to regular toilet tissue to instantly turn it into an effective wet wipe alternative that doesn’t clog pipes or pollute oceans. Our range will include clinically backed solutions to support with hygiene as well as many common colorectal conditions.

Traction:

• £960k in 2022, 3x YoY - 80k customers - 3000+ 5-star reviews.

Sustainability:

• Wype's natural and organic formula is packaged in infinitely recyclable aluminium refills. Our product has already stopped 30M wet wipes from being used!

What's next?:

• In 2023 we will achieve a profitable UK hygiene business while we research and validate our health vertical, including an online platform to support with education and screening.